8020Info specializes in strategic planning, public consultation/ research, & marketing communications.
8020Info specializes in strategic planning, public consultation/ research, & marketing communications.
See our 8020Info Water Cooler for the latest highlights of interest to managers and leaders.
Blog Archives
Vol-22_No-11_Aug-01-2022
In this 8020Info Water Cooler we look at getting out of survival and burnout zones, how to lead through a no-win scenario, tips for interviewing customers, start-up systems, whose interest your board serves, and signs of non-inclusive hiring. Enjoy!
Getting out of Survival and Burnout Zones
How to Lead through a No-Win Scenario
The Wrong Way to Interview Customers
Start-up Systems Matter Too, Not Just People
Five Red Flags for Non-Inclusive Hiring
Whose Interest Does Your Board Serve?
Reading: Stage (Not Age) | This is Marketing
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Tagged board "owners", Burnout, customer research, hiring, inclusion, leardership, marketing, no-win scenarios, renewal, systems
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Vol-22_No-09_June 20-2022
In this 8020Info Water Cooler we look at inclusive strategic planning, employees you can’t fire, three intelligences, decision trees, smallest viable audiences, and 20 questions for leaders. Enjoy!
The Power of Inclusive Strategic Planning
Firing the “Indispensable” One
The Smallest Viable Audience
Speak to Three Intelligences
20 Questions for Leaders
Whose To-Do List Is It Anyway?
Reading: Navigate the Swirl
Reading: Simple Rules – How to Thrive In A Complex World
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Tagged audiences, decision-making, Difficult Conversations, inclusive, intelligences, leadership questions, Navigate the Swirl, presentations, simple rules, strategic planning
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Vol-22_No-08_May_30-2022
In this 8020Info Water Cooler we look at engaging different types of stakeholders, seven distractions to avoid, how to simplify your case to make it more persuasive, what we’re reading, and tips to ensure you’re solving the right problem. Enjoy!
The Engagement Onion
Seven Stupid Distractions to Eliminate
The Simpler Way to Be More Persuasive
Marketing in the Post-Pandemic Era
The List: Solving the Right Problem
Whose To-Do List Is It Anyway?
Reading: Good Strategy Bad Strategy | The Crux
Reading: The Power of Regret: How Looking Backward Moves Us Forward
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Tagged avoiding distractions, focus, marketing, persuasion, problem statement, regret, stakeholder engagement, strategy, to-do list
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Vol-22_No-07_May_09-2022
In this 8020Info Water Cooler we look at promoting change, encouraging staff, better check-in conversations, T-shape skill sets and knowing when it’s time to pull the plug. Enjoy!
Two Techniques for Promoting Change
Focus Your Check-In Conversations
The One-Minute Manager’s Top Takeaway
Scratch the Degree Requirement
When To Pull the Plug
Consider Hiring “T-Shaped” Leaders
Reading: A New Way to Think
Reading: Range (Why Generalists Triumph in a Specialized World)
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Tagged change, check-in conversations, dialogue, encouragement, hiring, marketing, one-on-ones, pull the plug, sales, T-Shaped skill sets, training
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Vol-22_No-06_Apr_18-2022
In this 8020Info Water Cooler we look leadership fears, managing polarized workforces, making human connection, finding meaning in data, and opening the gate blocking customers from your online content. Enjoy!
Five Fears of Leadership
Managing a Polarized Workforce
Five Questions to Build Human Connection
Opening your Information Gate
The Model: Matching Meaning to the Math
Setting Your Team Up for Success
Reading: Corruptible | The Imagination Machine
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Tagged 4x4 matrix, communications, Corruptible, human connection, leadership fears, managing, meaning in data, open content, polarized workforces, Strategic Coach, The Imagination Machine
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Vol-22_No-04_Mar_07-2022
In this 8020Info Water Cooler we look at post-pandemic rehabilitation, avoiding group think, factors that influence trust and referability, and how the times may favour talent recruitment. Enjoy!
Take Time to Rehabilitate from the Pandemic
Tips for Avoiding Team Group Think
Improving your Google Ranking
The Great Recruiting Opportunity
Factors Affecting Organizational Trust
Do your habits enhance referability?
Reading: The First, The Few, The Only | Cultures of Belonging
Reading: The Age of AI
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Tagged book picks, group think, post-pandemic, recruitment, referrals, search rankings, trust
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Vol-22_No-03_Feb_14-2022
In this 8020Info Water Cooler we look at updates to a marketing classic, balancing the paradoxes of leadership, HR trends for 2022, a list of decision-making steps, what we’re reading and determining when to concede. Enjoy!
Kotler on Marketing, Today
The Workplace, Today and Tomorrow
Paradoxes of Leadership
An Economic Historian on Five Laws of Stupidity
Some Decision-Making Steps
On Whether to Concede
Reading: Compassionate Leadership | Forty Ways to Look at Winston Churchill
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Tagged Compassionate Leadership, concede, decision-making, economic history, HR trends, Kotler, leadership, marketing, negotiations, Winston Churchill
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Vol-22_No-02_Jan_24-2022
In this 8020Info Water Cooler we touch on The Project Economy, behavioural change, writing for presentations, celebrating invisible talent, recent tips for better serving users online, and adjusting to declining levels of trust in leaders. Enjoy!
Welcome to the Project Economy
Leading Behavioural Change
The Winning Communication Skill
Celebrate Your Invisible Talent
The List: Content Marketing Trends for 2022
It’s Always Been About Trust
Reading: Making Numbers Count | Chatter: The Voice in Our Head
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Tagged behaviour, communications, content marketing, invisible talent, leadership, project economy, trust
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