8020Info specializes in strategic planning, public consultation/ research, & marketing communications.

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Blog Archives

Vol-22_No-07_May_09-2022

Posted on May 8, 2022 by Rob Wood

In this 8020Info Water Cooler we look at promoting change, encouraging staff, better check-in conversations, T-shape skill sets and knowing when it’s time to pull the plug. Enjoy!

Two Techniques for Promoting Change
Focus Your Check-In Conversations
The One-Minute Manager’s Top Takeaway
Scratch the Degree Requirement
When To Pull the Plug
Consider Hiring “T-Shaped” Leaders
Reading: A New Way to Think
Reading: Range (Why Generalists Triumph in a Specialized World)

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Tagged change, check-in conversations, dialogue, encouragement, hiring, marketing, one-on-ones, pull the plug, sales, T-Shaped skill sets, training | Comments Off

Vol-22_No-06_Apr_18-2022

Posted on April 17, 2022 by Rob Wood

In this 8020Info Water Cooler we look leadership fears, managing polarized workforces, making human connection, finding meaning in data, and opening the gate blocking customers from your online content. Enjoy!

Five Fears of Leadership
Managing a Polarized Workforce
Five Questions to Build Human Connection
Opening your Information Gate
The Model: Matching Meaning to the Math
Setting Your Team Up for Success
Reading: Corruptible | The Imagination Machine

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Tagged 4x4 matrix, communications, Corruptible, human connection, leadership fears, managing, meaning in data, open content, polarized workforces, Strategic Coach, The Imagination Machine | Comments Off

Vol-22_No-05_Mar_28-2022

Posted on March 27, 2022 by Rob Wood

In this 8020Info Water Cooler we look at seven types of rest, how to help teams thrive in the months ahead, the science of blockbusters, when (or not) to wait til the last minute, barriers to dialogue, and why good employees quit. Enjoy!

The Seven Types of Rest
Help Your Team to Thrive Post-Pandemic
The Science of Blockbusters
Why Wait Til the Last Minute?
The List: Why Good Employees Quit (and What to Do)
When Tensions Make Dialogue Difficult
Reading: Suddenly Hybrid | The Exponential Age

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Tagged barriers to dialogue, blockbuster narratives, helping your team, last minute planning, Sudedenly Hybrid, The Exponential Era, thriving post-pandemic, types of rest, why employees quit | Comments Off

Vol-22_No-03_Feb_14-2022

Posted on February 12, 2022 by Rob Wood

In this 8020Info Water Cooler we look at updates to a marketing classic, balancing the paradoxes of leadership, HR trends for 2022, a list of decision-making steps, what we’re reading and determining when to concede. Enjoy!

Kotler on Marketing, Today
The Workplace, Today and Tomorrow
Paradoxes of Leadership
An Economic Historian on Five Laws of Stupidity
Some Decision-Making Steps
On Whether to Concede
Reading: Compassionate Leadership | Forty Ways to Look at Winston Churchill

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Tagged Compassionate Leadership, concede, decision-making, economic history, HR trends, Kotler, leadership, marketing, negotiations, Winston Churchill | Comments Off

Vol-22_No-02_Jan_24-2022

Posted on January 23, 2022 by Rob Wood

In this 8020Info Water Cooler we touch on The Project Economy, behavioural change, writing for presentations, celebrating invisible talent, recent tips for better serving users online, and adjusting to declining levels of trust in leaders. Enjoy!

Welcome to the Project Economy
Leading Behavioural Change
The Winning Communication Skill
Celebrate Your Invisible Talent
The List: Content Marketing Trends for 2022
It’s Always Been About Trust
Reading: Making Numbers Count | Chatter: The Voice in Our Head

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Tagged behaviour, communications, content marketing, invisible talent, leadership, project economy, trust | Comments Off

Vol-22_No-01_Jan_3-2022

Posted on January 3, 2022 by Rob Wood

In this 8020Info Water Cooler we look at strategy “spines”, rethinking for better decisions, leadership peer groups, hybrid work, and a manifesto method to go from aspirational to actionable leadership statements. Enjoy!

Build a Strategy Spine to Counter Skeptics
Create a Leadership Peer Group in 2022
Write A Manifesto To Drive Change
Get Input to Make Hybrid Work
The List: Goals Beyond Project Completion
Pausing to Rethink in 2022
Reading: From Impressed to Obsessed | Think Again

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Tagged customer experience, goals, hybrid work, leadership manifesto, peer group, rethink, spines, strategy, Think Again | Comments Off

Vol-21_No-17_Dec_13-2021

Posted on December 11, 2021 by Rob Wood

In this 8020Info Water Cooler we look at leading hybrid teams, last impressions, and two checklists — for strategy clarity and aligning content with market segments. We also include some year-end shout-outs. Enjoy!

Five Rules for Leading a Hybrid Team
Checklist Questions for Strategy Clarity
The Loyalty Quandary
Make a Great Last Impression
The List: Aligning Content with Market Segments
Our 2021 Year-End Shout Out
Reading: The Future of the Office | How Will You Measure Your Life?

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Tagged content strategy, hybrid teams, impressions, loyalty, market segmentation, strategy clarity | Comments Off

Vol-21_No-16_Nov_22-2021

Posted on November 21, 2021 by Rob Wood

In this 8020Info Water Cooler we look at how to step up your game as you move beyond pandemic concerns, overcome adversity, use social proof, encourage employees to stay with your organization, let others “own” their tasks, and why we avoid hybrid online/on-site formats for focus groups. Enjoy!

Stand Out, Aim Higher and Improve Your Team
The Three “Stay Conversations”
Add Social Proof to your Website
Giving Ownership
The List: Nine Beliefs to Overcome Adversity
Caution Against Hybrid Meetings
Reading: Bias Interrupted | Tiny Habits

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Tagged "stay conversations", adversity, Aim Higher, beliefs, bias, habits, hybrid meetings, owning, retention, social proof | Comments Off

Vol-21_No-15_Nov_1-2021

Posted on October 31, 2021 by Rob Wood

ISSUE #350! In this 8020Info Water Cooler we focus on a strategy development theme to celebrate a special milestone — Issue #350! Below you’ll find some of our most referenced content from over the past 20+ years. Enjoy!

Strategy Is About Making Choices
Mission and Vision Frame Your Strategies
Strategy’s Companion … Change
Implementation Brings Your Strategy to Life
Five Zingers on Stakeholder Engagement
The List: Planning Under Uncertainty
Bringing Values and Identity Into Strategy Development
Reading: The Guru Guide | Strategy Bites Back

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