8020Info specializes in strategic planning, public consultation/ research, & marketing communications.
8020Info specializes in strategic planning, public consultation/ research, & marketing communications.
See our 8020Info Water Cooler for the latest highlights of interest to managers and leaders.
Blog Archives
Vol-20_No-7_May_18-2020
In this 8020Info Water Cooler we focus on the elastic tension between your leadership vision and current reality, plus tips on reducing Zoom fatigue, communicating in high-stress situations, and whether it’s time to reconsider your brand positioning. Enjoy!
Rubber Band Leadership
Five Ways To Combat Zoom Fatigue
Selling In A Pandemic
Two Mantras For Our Times
Do You Need A New Brand Category?
Communicating in High-Stress Situations
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Tagged brand category, Chris Voss, communications, high-stress situations, leadership vision, maxims, pandemic, rubber band, sales, tension, Zoom fatigue
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Vol-20_No-6_Apr_27-2020
In this 8020Info Water Cooler we focus on managing fears and issues without a playbook, practices that build resiliency, motivation when working from home, and figuring out what’s next. Don’t miss our checklist of mental biases that can warp your planning as you adapt to the pandemic. Enjoy!
The Two Fronts Of Every Crisis
Motivating A Remote Team
Three Resiliency Practices
The COVID 3T Playbook
The List: What’s Next?
Thinking Straight in a Topsy-Turvy World
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Tagged crisis, mental biases, playbook, remote team, resilience, The List
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Vol-20_No-5_Apr_06-2020
In this 8020Info Water Cooler we focus on making decisions in turbulent times, using simple rules and triage approaches for fast action, facilitating online video conferences, and classifying opponents to change. Enjoy!
Rules for Making Decisions In These Times
Understanding Your Opponents To Change
How To Be At Peace With Your Work
Recognition AND Appreciation
Triage In Turbulent Times
Online Facilitation Tips
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Tagged change, decision rules, facilitation tips, recognition, simple rules, triage
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Vol-20_No-4_Mar_16-2020
In this 8020Info Water Cooler we look at how expertise may derail your decision-making, using praise, managing marketing gambles, the rule of three, plus tips for podcasting and crisis communications. Enjoy!
Are You Blinded By Your Expertise?
The Gambler And The Marketer
Applying The Rule Of Three
Praise Better Than Correcting Failures
The Business Podcast Primer
Crisis Communications
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Tagged crisis communications, decision-making, expertise, management, marketing, podcasts, priority-setting
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Vol-20_No-3_Feb_24-2020
In this 8020Info Water Cooler we focus on using momentum strategically, digging below symptoms to deal with real problems, tips for precision emails, a trigger for better brainstorming, and testing whether values are driving your strategy. Enjoy!
Moving Beyond Surface Symptoms
Writing Email With Military Precision
Embarrassment And Successful Brainstorming
Momentum As A Management Strategy
Eleven Time-Management Mistakes
Are Your Values Strategic?
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Tagged brainstorming, culture, email, momentum, problem-solving, strategy, time management, values
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Vol-20_No-2_Feb_03-2020
In this 8020Info Water Cooler we focus on the power of patience, the SCORRE presentation method, consensus-anchored strategy, leadership presence, and how mental categories frame market positioning. Enjoy!
The Power of Patience
Presentations Score with SCORRE
Four Elements of Leadership Presence
Before Hiring Ask This Question
Mental Categories Frame Your Positioning
Testing for Consensus
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Vol-20_No-1_Jan_13-2020
In this 8020Info Water Cooler we focus on professional goals, common team dysfunctions, social media trends, avoiding corporate culture crises, and a productivity checklist to help you be extraordinary in 2020. Enjoy!
Setting Professional Goals
Avoiding A Corporate Culture Crisis
Social Media Trends For 2020 And Beyond
Are You Learning?
The Five Dysfunctions Of A Team
Transforming “Normal” to Extraordinary
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Vol-19_No-17_Dec_09-2019
In this 8020Info Water Cooler we focus on planning around actions rather than options, developing slogans based on sound, leadership decency, facing fears, and mapping your customers’ experiences. Enjoy!
Three Key Components Of Reductive Planning
Sounds Before Words
Leaders Must Be Decent, Not Just Intelligent
The Face-Everything Technique
Key Elements of a Customer Journey Map
Our 2019 Year-End Shout-Out
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Vol-19_No-16_Nov_18-2019
In this 8020Info Water Cooler we focus on rules for making better decisions, delivering bad news, interviewing more effectively, reframing your approach to marketing, and ten ways to spot exceptional employees. Enjoy!
Three Rules for Better Decision-making
Avoid These Mistakes When Conveying Bad News
Improve Your Interviewing With These Questions
Assume Your Employees Are Afraid Of You
The List: Skills of Exceptional Employees
Seth Godin on Marketing
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