The 8020Info Water Cooler
Highlights from the latest information for managers, leaders and entrepreneurs
October 5, 2009 -- Vol. 9 No. 14
1. Strategies For Getting Faster Responses To E-mail
If you want a speedier response to e-mails you send, here are some tips from Thomas Nelson CEO Michael Hyatt, on his blog, MichaelHyatt.com:
- Only put their name in the "To" field: Put that individual's name in the To field -- and only that person's name. If there is more than one name, he or she might assume somebody else will answer.
- Write a relevant subject line: Your subject line is like the headline of a newspaper, enticing the person to read it. "The more specific you can make it, the better. For example, if you are sending me a meeting agenda, don't just put 'Agenda' in the subject line. I get lots of agendas. Instead, put something like 'Agenda for June 10th Executive Team Meeting,'" he writes.
- Put your question at the top: Highlight the most important thing in the very first paragraph. Don't assume that the recipient will read beyond that. And keep your message short.
- Offer multiple choices: Make it easy for the recipient by narrowing the range of options down to two or three and asking them to pick one.
- Provide a deadline: Make your expectations clear, with an honest -- not bogus -- deadline for the response, which will discourage procrastination.
- Use a "negative option": When all else fails, tell the person what you are going to do unless you hear back from them by a certain time.
2. A Call To Arms For Non-Profits
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Marketing guru Seth Godin normally focuses on businesses, but on Seth's Blog he recently took aim at non-profits.
He started with the term non-profits, and the negative stance it implies. "Did you start or join this non-profit because of the non part? I doubt it. It's because you want to make change. The way the world is just isn't right or good enough for you," he noted.
But the problem he feels is that too many non-profits abhor change. He points to Twitter, where none of the top 100 users (in terms of their followers) are non-profits, even though this is a free tool that can connect with followers.
"Where are the big charities, the urgent charities, the famous charities that face such timely needs and are in a hurry to make change? Very few of them have bothered to show up in a big way," he writes. "The Internet represents a change. It's easy to buy more stamps and do more direct mail, scary to use a new technique."
Consulting with two very-famous non-profits on permission marketing -- using the Internet to reach out -- he found attitudes reflected the view that every barrier was insurmountable and every element of the status quo set in stone. He argues it was a sign that non-profits are non first and change second.
"The work these groups do is too important (and the people who work for them are too talented) to waste this opportunity because you are paralysed in fear," he concludes.
3. Use Biomimicry To Make Better Products And Companies
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A little-known but important trend to watch is bio-mimicry, according to consultant Andrew Winston.
Bio-mimicry involves looking to nature to solve problems. A recent example was the Speedo swimsuit that Michael Phelps and other Olympians won medals with in Beijing. It's called the "shark suit," and was designed to mimic how sharks slide through the water.
"I believe that biomimicry is one of a small handful of very important ideas that will change the way business is done," he writes on Harvard Business School Blogs.
He notes that the key is to get a biological perspective into the company. Interface, the flooring company, trains its staff on biological principles and even sends some back to school to get a degree. Out in the woods studying nature, its designers realized that no two things were alike. So they developed a product line of carpet tiles where no two are the same and can be placed on the floor in any orientation, greatly reducing installation time and expense.
4. Beware of Free Products
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Bundling items while ostensibly giving one away for free -- like razors and blades -- has always been considered a sure-fire hit. But a study by three academics (Michael Kamins, Valerie Folkes, and Alexander Fedorikhin) reported on ScienceDaily found the strategy leads consumers to devalue the individual items.
Describing a bundled item as free decreases the amount consumers are willing to pay for each product when sold individually. Of particular concern, consumers figure the companies can't sell the product without this marketing gimmick.
5. Zingers Top
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If you want to feel more motivated, stop doing things that don't motivate you.
(Source: George Torok's Motivational Speaker blog)
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Consultant Jeff Mowatt was impressed when a client wrapped up an employee appreciation event by thanking everyone as a group and then saying he wanted them to have a little something for the weekend. Then as each left, he shook their hands and handed them a $100 bill. What stood out was not so much the amount but the image of the company president -- in an era of electronic transfers -- physically handing each employee cash. The $100 handshake was tangible, personal, and memorable.
(Source: Influence With Ease newsletter)
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Peter Drucker once asked a group of executives how many had "dead wood" in their companies. Almost everyone raised their hand. Then he asked if these people were dead wood when hired, or had become dead wood after working there.
(Source: Executive Excellence)
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If you work on multiple computers and wished there was a way to synchronize your bookmarks, technology columnist Walter Mossberg recommends Foxmarks, which can do the trick even if the browsers and operating systems you use on those computers are different, including carrying out the task between Windows or Mac.
(Source: Wall Street Journal)
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Marketing consultant Dave Young stresses the importance of having one idea -- and only one idea -- per ad. Don't stuff everything into an ad; it only makes your message confusing.
(Source: www.wonderbranding.com)
6. Q&A with 8020Info:
The Interrupted Manager -- And What To Do
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Question: As a manager I never seem to find time during the workday to get my own work done, what with e-mails, meetings and interruptions. What can I do?
8020Info Associate Harvey Schachter replies:
There are many techniques offered by productivity specialists, but perhaps the first step is to rethink your assumptions. Maybe you have it wrong: Maybe those e-mails, meetings and interruptions are your real work.
That's a point McGill University Management Professor Henry Mintzberg makes in his book Managing. I first encountered Mintzberg nearly 40 years ago, when I was struggling in my first job with the difficulties of being a manager and a producer in a three-person magazine office at McGill. So much of my actual work seemed to be done before 9am and after 5pm. Was I inefficient? Incompetent? Too talkative with staff, suppliers, colleagues, and readers?
For his PhD thesis, Mintzberg had watched CEOs go through an average week. I learned these executives, who I assumed had battalions of staff to free them for entire days in the executive suite thinking deep thoughts, were in fact more harried and interrupted than I was. Each activity on average took just a few minutes. It was a relief to know this was the fate of any manager. Mintzberg's latest book follows similar fly-on-the-wall research, and nothing has changed for executives -- other than they also have to handle e-mail.
Those infernal interruptions are vital to keeping you clued in. Mintzberg notes that managers may tolerate interruptions because they don't want to discourage the flow of information. Or they may become accustomed to variety in their work, and would be bored without it. Yet managers are also plagued by the thought of what they might be doing and what they must do -- which is the source of your tension.
Mintzberg says this leads to a complicated conundrum of superficiality: "To succeed, managers have to become proficient at their superficiality." You may need to delegate more of the specialized work, and surrender to your role as a manager.
One potential solution is to sneak off in the day to an empty office/boardroom or a coffee shop where you can work intensively, cell phone and BlackBerry off, of course. Or carve out time before people come in or after they leave. Sometimes you can schedule workday appointments with yourself for major project work and scrupulously abide by those appointments, as you would if you were meeting with a person.
I've been intrigued about this idea I read in The Marketing Minute blog, which might help protect appointments with yourself: At McLellan Marketing Group, every employee has an orange traffic cone. When that cone is placed in their office doorway, it signals "do not disturb me." The cones of silence are not to be used for more than 90 minutes, the maximum time others must wait. And interestingly, using cones is meant to be a habit that staff do at least three times a week.
Good luck!
7. News From Our Water Cooler:
Generative Leadership Boards Top
We've noticed more and more boards are looking to move beyond their traditional trusteeship or stewardship roles. Some are focusing more on strategic planning and others, increasingly, on generative thinking.
The first type of board is focused on stewardship of assets, overseeing operations and ensuring accountability. Their key question is: "What's wrong?" A board with a more analytical, visionary flavour will also review organizational performance and, in partnership with management, shape strategy. Their organizing principle is: "What's the plan?"
A board that focuses more on its creative, generative role takes time to step back and ask: "What is the question?" It is concerned with understanding ambiguous issues, discerning problems, questioning assumptions and reframing issues -- in other words, providing strong leadership for the organization. In this model, board members become reflective learners and, accordingly, must conduct their meetings in formats that support this type of role.
8020Info helps teams develop, communicate and implement more effective marketing communications strategies. We would be pleased to discuss your needs and welcome enquiries at (613) 542-8020, or by email at watercooler@8020info.com.
8. Closing Thought Top
"There is no monument dedicated to the memory of a committee."
- Lester J. Pourciau
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