In this 8020Info Water Cooler we look at how expertise may derail your decision-making, using praise, managing marketing gambles, the rule of three, plus tips for podcasting and crisis communications. Enjoy!
Are You Blinded By Your Expertise?
The Gambler And The Marketer
Applying The Rule Of Three
Praise Better Than Correcting Failures
The Business Podcast Primer
Crisis Communications
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8020Info specializes in strategic planning, public consultation/ research, & marketing communications.
8020Info specializes in strategic planning, public consultation/ research, & marketing communications.
See our 8020Info Water Cooler for the latest highlights of interest to managers and leaders.
The 8020Info Water Cooler
Our newsletter is created to keep you abreast of some of the latest news and information of interest to small businesses, non-profits and public sector organizations. Water coolers are often the place where the best ideas are shared and we hope this newsletter — which we publish every three weeks — can serve a similar function in our own communities.
Vol-20_No-4_Mar_16-2020
March 15th, 2020
Vol-20_No-3_Feb_24-2020
February 23rd, 2020
In this 8020Info Water Cooler we focus on using momentum strategically, digging below symptoms to deal with real problems, tips for precision emails, a trigger for better brainstorming, and testing whether values are driving your strategy. Enjoy!
Moving Beyond Surface Symptoms
Writing Email With Military Precision
Embarrassment And Successful Brainstorming
Momentum As A Management Strategy
Eleven Time-Management Mistakes
Are Your Values Strategic?
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Vol-20_No-2_Feb_03-2020
February 2nd, 2020
In this 8020Info Water Cooler we focus on the power of patience, the SCORRE presentation method, consensus-anchored strategy, leadership presence, and how mental categories frame market positioning. Enjoy!
The Power of Patience
Presentations Score with SCORRE
Four Elements of Leadership Presence
Before Hiring Ask This Question
Mental Categories Frame Your Positioning
Testing for Consensus
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Vol-19_No-17_Dec_09-2019
December 8th, 2019
In this 8020Info Water Cooler we focus on planning around actions rather than options, developing slogans based on sound, leadership decency, facing fears, and mapping your customers’ experiences. Enjoy!
Three Key Components Of Reductive Planning
Sounds Before Words
Leaders Must Be Decent, Not Just Intelligent
The Face-Everything Technique
Key Elements of a Customer Journey Map
Our 2019 Year-End Shout-Out
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