8020Info specializes in strategic planning, public consultation/ research, & marketing communications.
8020Info specializes in strategic planning, public consultation/ research, & marketing communications.
See our 8020Info Water Cooler for the latest highlights of interest to managers and leaders.
Blog Archives
Vol-22_No-03_Feb_14-2022
In this 8020Info Water Cooler we look at updates to a marketing classic, balancing the paradoxes of leadership, HR trends for 2022, a list of decision-making steps, what we’re reading and determining when to concede. Enjoy!
Kotler on Marketing, Today
The Workplace, Today and Tomorrow
Paradoxes of Leadership
An Economic Historian on Five Laws of Stupidity
Some Decision-Making Steps
On Whether to Concede
Reading: Compassionate Leadership | Forty Ways to Look at Winston Churchill
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Tagged Compassionate Leadership, concede, decision-making, economic history, HR trends, Kotler, leadership, marketing, negotiations, Winston Churchill
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Vol-22_No-02_Jan_24-2022
In this 8020Info Water Cooler we touch on The Project Economy, behavioural change, writing for presentations, celebrating invisible talent, recent tips for better serving users online, and adjusting to declining levels of trust in leaders. Enjoy!
Welcome to the Project Economy
Leading Behavioural Change
The Winning Communication Skill
Celebrate Your Invisible Talent
The List: Content Marketing Trends for 2022
It’s Always Been About Trust
Reading: Making Numbers Count | Chatter: The Voice in Our Head
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Tagged behaviour, communications, content marketing, invisible talent, leadership, project economy, trust
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Vol-21_No-11_Aug_9-2021
In this 8020Info Water Cooler we look at the counterintuitive role of solitude in leadership, the top dozen satisfactions people seek in their workplaces, five essential points to consider if you’re rebranding, and tips on managing procrastinators. Enjoy!
Solitude and Leadership
Tips for Managing Procrastinators
Sharpening Your Website Message
Test Your Meetings
The List: 12 Elements of Great Managing
Five Steps to Consider When Rebranding
Books: Think Again | The Power of Pressure
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Tagged leadership, managing, meetings, multitasking, procrastinators, reading, rebranding, solitude, website, workplace satisfaction
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Vol-21_No-6_Apr_26-2021
In this 8020Info Water Cooler we consider the value of recognizing service to the public, advertising that charges like a rhinoceros, tips for starting up, avoiding a tug-of-war during change, and improving through less, not more. Enjoy!
The Power of Recognizing Service to Others
Tips for Rhinoceros Marketers
Get a Grip on your Tongue
Avoid “Tug-of-War” Change Management
Key Principles for Starting Up
Try Subtracting, Not Adding
Reading: Evolution of Everything | World Without Email
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Tagged change management, communications, design, email, employee recognition, evolution, leadership, marketing, start-up
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Vol-21_No-2_Feb_01-2021
In this 8020Info Water Cooler we focus on anticipating behaviours in a post-pandemic world, matching leadership styles to organizational cultures, adding science to start-up methods, managing change in low-trust circumstances, and the Law of Triviality. Enjoy!
Clues to Your Post-Pandemic Future
Matching Leadership Styles to Organizations
Is there a Formula for Start-Up Success?
The Truth About Why People Buy
Coping with the Law of Triviality
When Trust Is Low, Take Simple Concrete Action
Essentialism and Data Detective
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Tagged behaviour, change management, Law of Triviality, leadership, post-pandemic, start-up, strategy, trust
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Vol-20_No-15_Nov_02-2020
In this 8020Info Water Cooler we focus on reconciling tough decisions with ethics, the value of heart in your leadership, things to know when delivering bad news, amplifying your level of influence, and pressures on governance during the pandemic. Enjoy!
A Framework for Tough Decisions
Heart and Humanity: The Pandemic Superpower
Website Redesign: Getting it Right
Four Things to Avoid When Delivering Bad News
The List: Amplifying Your Level of Influence
Pandemic Pressure Points for Governance
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Tagged Bad News, Books, decision-making, Difficult Conversations, ethics, governance, Heart, influence, leadership, pandemic, Personal Brand, Website Redesign
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Vol-20_No-12_Aug_31-2020
In this 8020Info Water Cooler we focus on exploring more “why” questions, making it easy to follow your presentations, supporting your sales team, 11 paradoxes that managers must balance, and how COVID can change senior leadership dynamics. Enjoy!
The Eight “Whys”
Four Tips For Easy-To-Follow Presentations
Aiding The Sales Team
Two Questions To Improve Decision-Making
11 Paradoxes Of Management
How COVID Can Cause Cracks In Board Dynamics
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Tagged board dynamics, COVID, decision-making, Eight Whys, leadership, Management Paradoxes, presentations, sales, strategy
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Vol-20_No-11_Aug_10-2020
In this 8020Info Water Cooler we cover six barriers that hamper strategy development, trouble-causing leadership styles, premium pricing, remote work, the psychology of persuasion, and dealing with uncertainty . Enjoy!
Why Your Strategy Isn’t Working
Beware Of These Leadership Styles
Premium Pricing: The Right And Wrong Way
Remote vs. In-Office Work
The Psychology of Influence and Persuasion
Flying In The Face of Uncertainty
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Tagged influence, leadership, premium pricing, psychology of persuasion, remote work, strategy, uncertainty
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Vol-19_No-16_Nov_18-2019
In this 8020Info Water Cooler we focus on rules for making better decisions, delivering bad news, interviewing more effectively, reframing your approach to marketing, and ten ways to spot exceptional employees. Enjoy!
Three Rules for Better Decision-making
Avoid These Mistakes When Conveying Bad News
Improve Your Interviewing With These Questions
Assume Your Employees Are Afraid Of You
The List: Skills of Exceptional Employees
Seth Godin on Marketing
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