8020Info specializes in strategic planning, public consultation/ research, & marketing communications.
8020Info specializes in strategic planning, public consultation/ research, & marketing communications.
See our 8020Info Water Cooler for the latest highlights of interest to managers and leaders.

Blog Archives

 

vol-18_no-16_nov_12-2018

This edition of the 8020Info Water Cooler marks issue #300 — a major milestone for us. It represents more than half a million words shared on a tri-weekly schedule since our first edition was published April 30, 2001.

Our goal has always been to bring you actionable insights relevant to your leadership in non-profit, public sector and small business organizations. After going through our library of past articles, we are pleased to share some favourites — our own, and many based on reader feedback.

Thank you for your continuing interest in our newsletter. Enjoy!


Six Key Leadership Decisions
Four Levels of Culture Change
Questions For Reviewing Marketing Materials
Strategy’s Companion… Change
For Focus, You Must Dare To Say No
Thanks for the Feedback


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vol-18_no-12_Aug_20-2018

In this 8020Info Water Cooler we offer suggestions on how to be a responsible idea generator, the importance and use of visuals in marketing,  how to approach recruiting new board members, and we explore the emotional and trust factors related to smart devices. Enjoy!

Beyond Words In Marketing
How To Be A Responsible Idea Guy
How To Support A Decision You Don’t Agree With
Handling The Alliance Builder From Hell
Picking Board Members
Using Smart Assistants

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vol-18_no-9_June_18-2018

In this 8020Info Water Cooler we’ve flagged five mindsets you should avoid, ways to become an employer of choice, how best your organization could use data, and a new adaptation of the four P’s of marketing. Enjoy!

Five Mindsets to Avoid
Forget the 4 P’s; Try The Four M’s
The Myth Of Never Give Up
Without Emotional Intelligence, Mindfulness Doesn’t Work
How Do I Get Started With Data?
Employers Of Choice

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vol-18_no-7_May_07-2018

In this issue of the 8020Info Water Cooler we highlight differences between strategy work and other key activities. You’ll also find notes on marketing to lazy learners and “whales”, and how to boost your productivity. Enjoy!

Your Strategic Plans Probably Aren’t Strategy (Or Plans)
Management Of Whales
Video, Lazy Learners, And Your Organization
Becoming A Super Connector
Boost Your Productivity
Fluid Governance Focus

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vol-18_no-4_Mar_05-2018

In this 8020Info Water Cooler we look at the SAUCE method for creating crisper marketing messages, questions for a non-profit organizational assessment, areas of focus for successful strategy execution, and the tendency to lead while distracted — and the need to resist that. Enjoy!

Four Questions To Ask A Non-Profit Board
Avoid Leading While Distracted
How To Avoid Unwanted Meetings
Handling Sales Objections
From Dull to Sharper Marketing
Executing Strategy

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vol-18_no-3_Feb_12-2018

In this issue of the 8020Info Water Cooler we look at a framework for using media in your marketing plans, tips on writing annual reports, a method to better manage organizational change, and thoughts on the illusion of knowledge. Enjoy!

Try the PESO Model In Your Marketing
How to Write a Non-Profit Annual Report
Learn the Math of Profitability
Great Questions To Ask When Top Talent Leaves
Kotter’s Rules on Change
Illusions of Knowledge

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vol-18_no-2_Jan_22-2018

In this issue of the 8020Info Water Cooler we focus on lots of tips — to defuse a tense meeting, onboard a new employee, consider what works in marketing, avoid “I Told You So”, and increase your productivity to reduce stress. Enjoy!

How To Save A Meeting That Becomes Tense
Three Tips For Onboarding
How To Avoid “I Told You So”
Remember The Other Side Of The Coin
Finding What Works In Marketing
Increasing Productivity To Reduce Stress

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vol-17_no-12_Aug_21-2017

Achieving Equal Air Time
Creating An Effective Employee Handbook
Michael Jordan And Your Marketing
In Praise Of Procrastination
Reigniting Your Drive For Goals
Seven Trends For Business

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vol-17_no-10_July_10-2017

The Five Temptations Of A CEO
Six Ways To Conquer A Leader’s Isolation
Onboarding: How To Do It Right
Guerrilla, Not Gorilla, Marketing
Summer Reading for Leaders
A Tool to Structure Information

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vol-17_no-7_May_15-2017

Is Your Door Always Open?
Enhancing Internal Customer Satisfaction
Stories To Change Organizational Culture
Mistakes Smart People Never Make
Retooling Your Marketing At The Pace Of Change
Boost Your Workplace Appeal

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