8020Info specializes in strategic planning, public consultation/ research, & marketing communications.
8020Info specializes in strategic planning, public consultation/ research, & marketing communications.
See our 8020Info Water Cooler for the latest highlights of interest to managers and leaders.
Blog Archives
Vol-22_No-11_Aug-01-2022
In this 8020Info Water Cooler we look at getting out of survival and burnout zones, how to lead through a no-win scenario, tips for interviewing customers, start-up systems, whose interest your board serves, and signs of non-inclusive hiring. Enjoy!
Getting out of Survival and Burnout Zones
How to Lead through a No-Win Scenario
The Wrong Way to Interview Customers
Start-up Systems Matter Too, Not Just People
Five Red Flags for Non-Inclusive Hiring
Whose Interest Does Your Board Serve?
Reading: Stage (Not Age) | This is Marketing
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Tagged board "owners", Burnout, customer research, hiring, inclusion, leardership, marketing, no-win scenarios, renewal, systems
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Vol-22_No-08_May_30-2022
In this 8020Info Water Cooler we look at engaging different types of stakeholders, seven distractions to avoid, how to simplify your case to make it more persuasive, what we’re reading, and tips to ensure you’re solving the right problem. Enjoy!
The Engagement Onion
Seven Stupid Distractions to Eliminate
The Simpler Way to Be More Persuasive
Marketing in the Post-Pandemic Era
The List: Solving the Right Problem
Whose To-Do List Is It Anyway?
Reading: Good Strategy Bad Strategy | The Crux
Reading: The Power of Regret: How Looking Backward Moves Us Forward
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Tagged avoiding distractions, focus, marketing, persuasion, problem statement, regret, stakeholder engagement, strategy, to-do list
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Vol-22_No-07_May_09-2022
In this 8020Info Water Cooler we look at promoting change, encouraging staff, better check-in conversations, T-shape skill sets and knowing when it’s time to pull the plug. Enjoy!
Two Techniques for Promoting Change
Focus Your Check-In Conversations
The One-Minute Manager’s Top Takeaway
Scratch the Degree Requirement
When To Pull the Plug
Consider Hiring “T-Shaped” Leaders
Reading: A New Way to Think
Reading: Range (Why Generalists Triumph in a Specialized World)
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Tagged change, check-in conversations, dialogue, encouragement, hiring, marketing, one-on-ones, pull the plug, sales, T-Shaped skill sets, training
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Vol-22_No-03_Feb_14-2022
In this 8020Info Water Cooler we look at updates to a marketing classic, balancing the paradoxes of leadership, HR trends for 2022, a list of decision-making steps, what we’re reading and determining when to concede. Enjoy!
Kotler on Marketing, Today
The Workplace, Today and Tomorrow
Paradoxes of Leadership
An Economic Historian on Five Laws of Stupidity
Some Decision-Making Steps
On Whether to Concede
Reading: Compassionate Leadership | Forty Ways to Look at Winston Churchill
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Tagged Compassionate Leadership, concede, decision-making, economic history, HR trends, Kotler, leadership, marketing, negotiations, Winston Churchill
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Vol-21_No-6_Apr_26-2021
In this 8020Info Water Cooler we consider the value of recognizing service to the public, advertising that charges like a rhinoceros, tips for starting up, avoiding a tug-of-war during change, and improving through less, not more. Enjoy!
The Power of Recognizing Service to Others
Tips for Rhinoceros Marketers
Get a Grip on your Tongue
Avoid “Tug-of-War” Change Management
Key Principles for Starting Up
Try Subtracting, Not Adding
Reading: Evolution of Everything | World Without Email
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Tagged change management, communications, design, email, employee recognition, evolution, leadership, marketing, start-up
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Vol-20_No-14_Oct_12-2020
In this 8020Info Water Cooler we cover myths and barriers to change, a creative “chaotic marketing” technique, the power of belonging, attention and focus, and eight archetypes of tension-suffused dilemmas. Enjoy!
Four Myths about Change Initiatives
Molokai Advertising (“chaotic marketing” technique)
The Power of Belonging
A Secret to Leading Work-From-Home Teams
The List: Eight Archetypes of Dilemmas
Focus as Strategy
What We’re Reading
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Vol-20_No-4_Mar_16-2020
In this 8020Info Water Cooler we look at how expertise may derail your decision-making, using praise, managing marketing gambles, the rule of three, plus tips for podcasting and crisis communications. Enjoy!
Are You Blinded By Your Expertise?
The Gambler And The Marketer
Applying The Rule Of Three
Praise Better Than Correcting Failures
The Business Podcast Primer
Crisis Communications
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Tagged crisis communications, decision-making, expertise, management, marketing, podcasts, priority-setting
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Vol-20_No-2_Feb_03-2020
In this 8020Info Water Cooler we focus on the power of patience, the SCORRE presentation method, consensus-anchored strategy, leadership presence, and how mental categories frame market positioning. Enjoy!
The Power of Patience
Presentations Score with SCORRE
Four Elements of Leadership Presence
Before Hiring Ask This Question
Mental Categories Frame Your Positioning
Testing for Consensus
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Vol-19_No-16_Nov_18-2019
In this 8020Info Water Cooler we focus on rules for making better decisions, delivering bad news, interviewing more effectively, reframing your approach to marketing, and ten ways to spot exceptional employees. Enjoy!
Three Rules for Better Decision-making
Avoid These Mistakes When Conveying Bad News
Improve Your Interviewing With These Questions
Assume Your Employees Are Afraid Of You
The List: Skills of Exceptional Employees
Seth Godin on Marketing
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