8020Info specializes in strategic planning, public consultation/ research, & marketing communications.
8020Info specializes in strategic planning, public consultation/ research, & marketing communications.
See our 8020Info Water Cooler for the latest highlights of interest to managers and leaders.
Blog Archives
Vol-21_No-6_Apr_26-2021
In this 8020Info Water Cooler we consider the value of recognizing service to the public, advertising that charges like a rhinoceros, tips for starting up, avoiding a tug-of-war during change, and improving through less, not more. Enjoy!
The Power of Recognizing Service to Others
Tips for Rhinoceros Marketers
Get a Grip on your Tongue
Avoid “Tug-of-War” Change Management
Key Principles for Starting Up
Try Subtracting, Not Adding
Reading: Evolution of Everything | World Without Email
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Tagged change management, communications, design, email, employee recognition, evolution, leadership, marketing, start-up
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Vol-20_No-14_Oct_12-2020
In this 8020Info Water Cooler we cover myths and barriers to change, a creative “chaotic marketing” technique, the power of belonging, attention and focus, and eight archetypes of tension-suffused dilemmas. Enjoy!
Four Myths about Change Initiatives
Molokai Advertising (“chaotic marketing” technique)
The Power of Belonging
A Secret to Leading Work-From-Home Teams
The List: Eight Archetypes of Dilemmas
Focus as Strategy
What We’re Reading
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Vol-20_No-4_Mar_16-2020
In this 8020Info Water Cooler we look at how expertise may derail your decision-making, using praise, managing marketing gambles, the rule of three, plus tips for podcasting and crisis communications. Enjoy!
Are You Blinded By Your Expertise?
The Gambler And The Marketer
Applying The Rule Of Three
Praise Better Than Correcting Failures
The Business Podcast Primer
Crisis Communications
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Tagged crisis communications, decision-making, expertise, management, marketing, podcasts, priority-setting
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Vol-20_No-2_Feb_03-2020
In this 8020Info Water Cooler we focus on the power of patience, the SCORRE presentation method, consensus-anchored strategy, leadership presence, and how mental categories frame market positioning. Enjoy!
The Power of Patience
Presentations Score with SCORRE
Four Elements of Leadership Presence
Before Hiring Ask This Question
Mental Categories Frame Your Positioning
Testing for Consensus
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Vol-19_No-16_Nov_18-2019
In this 8020Info Water Cooler we focus on rules for making better decisions, delivering bad news, interviewing more effectively, reframing your approach to marketing, and ten ways to spot exceptional employees. Enjoy!
Three Rules for Better Decision-making
Avoid These Mistakes When Conveying Bad News
Improve Your Interviewing With These Questions
Assume Your Employees Are Afraid Of You
The List: Skills of Exceptional Employees
Seth Godin on Marketing
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Vol-19_No-15_Oct_28-2019
In this 8020Info Water Cooler we focus on the impact of competition on creativity, meeting tips for team leaders, marketing from a fox perspective, a website review checklist, and questions to guide you to a vision for your organization. . Enjoy!
Tips For Better Meetings
Marketing With A Fox Perspective
Signs Of A Bad Leader
Tension Between Competition And Creativity
Nine Things To Remove From Your Website
Questions to Find Vision
Vol-19_No-11_Aug_05-2019
In this 8020Info Water Cooler we focus on marketing to the primal brain, recruiting mistakes that leave you with second-best candidates, discovery questions to ask other leaders, and an approach to help teams that are stuck by creating psychological safety and focusing on workability. Enjoy!
Marketing To The Primal Brain
The Most Expensive Mistake In Recruiting
Leaders And Followers, Differences And Similarities
Think Before You Respond
Questions To Ask Other Leaders
Putting Humpty Dumpty Together Again
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vol-18_no-16_nov_12-2018
This edition of the 8020Info Water Cooler marks issue #300 — a major milestone for us. It represents more than half a million words shared on a tri-weekly schedule since our first edition was published April 30, 2001.
Our goal has always been to bring you actionable insights relevant to your leadership in non-profit, public sector and small business organizations. After going through our library of past articles, we are pleased to share some favourites — our own, and many based on reader feedback.
Thank you for your continuing interest in our newsletter. Enjoy!
Six Key Leadership Decisions
Four Levels of Culture Change
Questions For Reviewing Marketing Materials
Strategy’s Companion… Change
For Focus, You Must Dare To Say No
Thanks for the Feedback
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Tagged change, communications, culture, decisions, leadership, marketing, productivity
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vol-18_no-12_Aug_20-2018
In this 8020Info Water Cooler we offer suggestions on how to be a responsible idea generator, the importance and use of visuals in marketing, how to approach recruiting new board members, and we explore the emotional and trust factors related to smart devices. Enjoy!
Beyond Words In Marketing
How To Be A Responsible Idea Guy
How To Support A Decision You Don’t Agree With
Handling The Alliance Builder From Hell
Picking Board Members
Using Smart Assistants
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Tagged Board Recruitment, hr, Ideas, marketing, Smart Assistants, Visuals
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